Domain Name

"How to Create a Domain Name that SELLS?"

Profit-Pulling Tips for Creating Domain Names

To come up with a cash-generating domain name, here are the 6 Primary Rules you should always stick to, and check against before you proceed to register any domain name.

Relevant

As the term suggests, your domain name should tie in with what you're promoting or selling on your website.

For example, you're offering to people on your website the secrets and tricks to attract massive website visitors, you may name it trafficarrestor.com or some other names that you deem fit.

This is a very direct and straightforward approach which many online marketers favor. Usually this rule works best with having benefits in your domain name.
Short is Good (and Cool), Long is Good (and Cool) Too!

I'm sure if you'd done your research on domain tips, many a time you would have read about making your domain name short.

Well, generally it should be the case but not always. You have the choice, actually.

Let's run through the benefits of having a short domain name just in case you've forgotten or new to this, before we go into why a long domain name is feasible and can be extremely profitable as well (if you get it right).

Short domain names like Google, Yahoo, Amazon... what do they have in common?

Of course they're short but also they're catchy, memorable and roll off the tongue. Now, usually short domain names will encompass these characteristics.

And it's really good to make people easily remember your domain name so that they can easily go to your website as and when they feel the need or urge to or they just want to get on a website for no specific reason.

However, based on the trend of the recent years, more and more people are going for long domain names, especially the marketing experts.

Reason is simple... long gives them the power of jabbing benefits into the domain name.

Now don't get me wrong, I'm not saying that it should be that long until when people type it out they get finger cramp. It should be comfortably long such that not only it descriptively spells out the benefits but also pretty memorable to certain extent.

For example, secretaffiliateweapon.com, or turnwordsintotraffic.com.

Let me help you see clearer by breaking them up with hyphen.

secret-affiliate-weapon | turn-words-into-traffic

See the benefits in them?

The first one is somewhat promising affiliates secret weapon to make lots of affiliate commission, and the second one is telling you how you can make your writings bring in free traffic to your website.

These 2 products are created by well-known Internet marketing gurus. And in fact, many gurus are using this benefit-driven tactics to help them reel in billions of dollars on the web.

If someone says long domain name doesn't work, well, this is the proof against that statement.

But admittedly, long domain names do have their limitations such that since they're long, many people tend to forget easily and can run into typo pretty often when they try to type out the domain names.

Despite the drawbacks above, gurus still go for that because nothing is further from the truth that long domain names work and rock to the core for them.

So the secret behind creating a long domain name is to make sure the benefits is powerful enough for people not to easily forget them.

But how long is considered just nice?

It's pretty difficult to gauge this because the standard varies among different people. I can only show you one example which I think it's really a bit too long for me.

Here... secretsofself-mademillionaire.com (secrets-of-self-made-millionaire).

I mean, the most important thing here is to explicitly tell your benefits to your targeted audience and that should be enough.

Here's a tactic you can follow to generate a concise benefit-driven domain name.

For example, I'm selling a quit-smoking kit. So the first thing I'll want to ask myself is what will the smokers benefit from my kit?

I'll just type it all out first then I'll trim the sentence up to make it shorter - smokers will be able to quit smoking in 3 days with no side effect at all.

I can't make that entire sentence into my domain name so I'll just pick up the key benefits in it which is quit smoking in 3 days. Then I'll go register quitsmokingin3days.com or 3daystoquitsmoking.com, etc.

Get the idea? Good. Let's move on then.
Include Popular (High Searched) Keywords

When search engine users are looking for information, and if your domain name has the terms they're looking for, then your site could be spotted by them due to your site being ranked at a higher position on the search engine results page (SERP).

For example, if there are lots of people searching for "weight loss", then including the keywords weight or weight loss in your domain name would allow your site to be ranked higher and will more easily get spotted by search engine users.

But do take note that you should include the high searched keywords only if they're relevant to what you're offering.

Don't stuff in the keywords weight loss just because many people are looking for it and yet your website does not even talk about the topic pertaining to weight loss.

You may like to use some really good keyword research tools like Word Tracker or Keyword Elite to help you find popular keywords that you can put in your domain name.
Brand

Coca cola, McDonald's, Google, Yahoo, Microsoft... all these are company names, so are their domain names.

If you're branding your business on the web, then making your company name your domain name is your best profitable bet.
.Com

This is always the first extension that most people try when searching for a website... so if you do not have good reasons for not getting a .com extension, then you're leaving tons of money on the table.

But here's what I do need to clarify.

You should register your domain name with the .com extension ONLY IF you're targeting the world.

If you're dealing with hard goods, probably you'll only want to target your local market instead of the global market.

For example, let's say you're residing in Singapore and you want to sell your products to the locals only, then getting a .com.sg or .sg extension will be a better option.

Other than .com, you may also want to add on a .tv extension if you're doing podcasting where your site is full of videos and multimedia stuffs, or others like .info, .net, .biz etc depending on the nature and contents of your business that will make sense to the audience.
Generic or Specific?

Whether you want your domain name to be generic or specific will depend largely on who you're targeting.

Let's say you're selling all sorts of traffic generating products or tips, you may want to give it a market generic domain name like trafficarrestor.com.

If you're selling only one product teaching people how to generate traffic via writing powerful traffic-pulling articles, then you probably may like to go for a domain name like turnwordsintotraffic.com.

There's no right or wrong as to whether your domain name should be specific or generic. Like I said earlier, it depends on what you're selling.

Make sure you name it correctly. If you're targeting a specific group of audience, then your domain name should be specific. If you're targeting a broader group of audience, then it should be generic.

To conclude, it would be perfect if your domain name is able to contain all the abovementioned rules, though rare.

However, it should be good enough if your domain name complies with a combo of some of them, like Brand + Short + .com or Relevant + Long (with Benefits) + Popular Keywords or Short + Popular Keywords etc, depending on your online business needs.